Web Design

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Experience the RochApps difference – your full service content management solution!

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At RochApps, our clients are our #1 priority. And when it comes to web development, Durham NC businesses know they will receive a full-service solution when they partner with us. From start to finish, we work closely with you to develop a web presence that makes sense for your business – and fits within your budget. But building a well-designed user interface is just the beginning. We also offer ongoing support to help our clients achieve all of their online marketing goals.

The Web Development Process

At RochApps, our web development process consists of 4 primary components; structure, style, user interface, and business logic. Structure

The HTML code is the heart of every website. Beware of web designers that offer a ‘one size fits all’ template that they use with the majority of their clients. We take a different approach. We write code that is syntactically correct and appropriate for your business needs. After consulting with you to find out your specific goals, we create HTML code that insures a smooth, user-friendly experience, allows the search engine spiders (such as Google) to accurately index your website, and ultimately allow for your site to rank higher in the search engines for the keyword phrases that your target market uses to find you.

Without proper coding, your website will likely incur several issues down the road. For example, slow loading times and broken links cause visitors to leave and never find out what you have to offer. Another issue is search engine rankings. If you are not on the first page of Google for instance, your potential customers will likely never find you in the first place. And if the site is not properly structured in the beginning, you will likely pay more in the long run for maintenance costs and ultimately to re-make/repair problems with the site’s initial structure.


A well-structured site is great, but it also needs to carry the “wow!” factor that draws in visitors and keeps them on your site – engaging your content and ultimately becoming your customer. We use CSS, Jquery, Photoshop, and other cutting edge resources to deliver you an amazing design that will project a professional image to your target market.

User Interface (UI)

It may seem counterintuitive, but in most cases, ‘flashy’ websites are not the best way to engage your visitors. Sure, it may seem appealing to put up all kinds of flash animations and sounds, but there are several potential problems with this type of design. For one thing, these sites are not viewable on mobile phones, which is where 40% of your market is these days. In addition, studies indicate that a large number of users do not appreciate these extras and simply ignore them in their quest to find whatever they are looking for. When it comes to web development, Durham NC businesses are much better off with a user interface that is designed with the end user in mind – considering what information they are looking for and making it as simple as possible for them to find it.

Business Logic

Business logic has to do with managing the content used by the website. This could be a blog, the automation of various repetitive tasks used by your business, and several other things. We create customized web apps that give you a tailored content management system – allowing your team to collaborate on accessing and managing the content on your site in a way that fits your business needs.

Experience the RochApps Difference

At RochApps, we have been in the web development business for several years – helping businesses of all types throughout the Triangle region of North Carolina (Raleigh, Durham & Chapel Hill) with their web marketing needs. Web design/development is a big part of what we do. Our coders have vast experience designing websites in a wide range of industries – from restaurants to law firms to government agencies.

We understand that organizations need a web presence that specifically caters to their unique target market. And our code is written to help businesses and organizations large or small to interact seamlessly with their customers and clients to make your business run more efficiently and enhance your productivity.

If you are in need of a new website or are looking to re-make/improve the one you currently have, get in touch with us today and see what we can do to help your business!